You can apply on your own or hire a trademark agent.
#Should i trademark my logo and business name how to
See A Guide to Trademarks for details on how to apply for and register a trademark and to see what you can and cannot register. It helps you license your trademark, which you can use to make money and increase your brand’s popularity.It allows you to flag infringements by others.
It stops others from using a confusingly similar trademark. It gives you exclusive rights to use the trademark across Canada for 10 years (and you can renew that indefinitely). If you do not protect your trademark, a competitor could use it or something similar, which could confuse your customers. Trademarks include letters, words, logos, product and service names, slogans and more. Your trademark is an important part of your brand, and registering it gives you the exclusive right to use it to sell your products and services. Protecting your brand and the products and services it stands for is critical to your future sales. This value can become so great that you can use it to bargain for financing with banks and other lending institutions. In fact, your brand can become one of the most valuable things about your business as customers come to know it well it over time. If your brand is distinctive, it will make your customers loyal and give you an edge over your competition. Learn how to protect your marketing investment.īuilding a brand image is a very important part of marketing.Įverything that sets your business apart-its name, product and service names, slogans, logos, taglines and even sound marks-produces a brand image that your customers come to know. Your business, products and services have a brand image that is recognizable to customers.
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